|
|
![]()
Google AdWords advertising refers to the Pay Per Click advertising ad system created by Google which allows PPC advertising (Pay Per Click Advertising), and targeting of ads for display on specific websites (Adsense). Google Adwords supports both text & banner ads and allows local or national / international distribution of ads. Yahoo Search Marketing is a similar type of advertising offered by Yahoo through the Yahoo search engine. Data Verification Services, providing of Data Matching. Google Adwords Ads, or Yahoo Search Marketing can be setup to be displayed based on different keywords which users type into the Google search engine. Pay Per Click Advertising using Adwords allows up to 4 links to be displayed for each text ad. Customers can bid in a type of auction system which controls where their ads appear in the list of advertiser's ads. Depending on the Cost Per Click (CPC), and Maximum they are prepared to pay (Max CPC), their ad shows in a different position in the "sponsored listings" area of the Search Engine Results Page (SERPs).